Why Shingle Inn

Why should I choose a Shingle Inn franchise?

Shingle Inn is unsurpassed in today's café culture for a number of reasons;

1. brand: our strong and iconic brand has a unique identity within the cafe market,
2. systems and support: our long history and reputable store network is evidence of our established support and systems,
3. products: our superior quality products and delicious coffee made by trained baristas is unrivalled,
4. family culture: our ongoing commitment to exceeding customers expectations in-store extends to the relationships we like to cultivate with all our stakeholders.

Unique brand

Few cafés start out steeped in as much history as Shingle Inn. Our heritage provides an outstanding foundation on which to build a strong network of franchises committed to our core brand values of

• innovation
• embracing tradition
• family culture
• superior quality
• brand belief
• exceeding customers' expectations
• environmentally proactive and
• financial success.

Our brand is exceptionally well-known in South East Queensland and the marketing activities currently in place, including radio, print advertising and in-store promotions, will ensure increasing brand recognition as the network expands.

Systems and procedures

The key to any successful franchise system - and one of the main reasons for buying a franchise rather than starting your own business - is the proven systems and procedures you receive in return for your upfront franchise fee.With a 70-plus-year history Shingle Inn has established solid, proven systems and procedures that we’ll train you in to ensure you maintain our business standards and have the best opportunity to run a store as successful as the rest of the network.Our systems and procedures cover all areas of the business including, but not limited to;

1. operations
2. ordering
3. reporting
4. customer service
5. human resources
6. marketing and
7. information technology

You will be introduced to all these systems and will receive our compreshensive manuals during our training program.

Superior quality products

Shingle Inn is able to maintain continuity and innovation in our product offering through the provision of our range of superior quality products from the company's East Brisbane centralised baking facility. Our pastry chefs and bakers have more than 100 years experience specifically baking some of Shingle Inn's most popular products.

We don't rest on our laurels though and take the development of new and innovative products very seriously. Our constant focus on product developement enables us to offer customers new products relevant to changing trends whilst always maintaining the superior quality for which we are renowned.

Product supply from our own central bakery also ensures we can quickly and easily implement new products and ensures we're able to offer a product range that is unique and won't be found in every competing café.

Expertise in coffee

Coffee is a large and very important part of Shingle Inn's business. As such, you and your team will be trained to offer the highest standard of coffee service.

Shingle Inn offers its own specifically chosen blend of coffee and has a constant focus on improvement in this area of the business with a particular focus on dedicated in-store baristas to ensure we produce exceptional coffees on every occasion.

An internal barista competition is held annually where in-store baristas compete for the coveted title of Shingle Inn's Barista of the Year.

Welcoming environment

Part of what makes our brand unique is Shingle Inn's dedication to creating an environment indicative of the quality and originality of our products in which our customers can indulge.

Shingle Inn has two formats: café/restaurant and café.

The café/restaurant format is generally a larger footprint, in a high-street location, is licensed and is open longer hours to take full advantage of the opportunity for additional trade.

The café format is generally found in suburban shopping centres, is unlicensed and can be either in a shop-front format or more open as a kiosk style with designated seating area for between 60-80 people.

Regardless of the format, our fitouts include the use of luxurious furnishings, high backed chairs, beautiful lamps and in many stores private booths that are very popular with customers.

Our aim is to provide an environment in which customers can truly relax and embrace the quintessential Shingle Inn experience.

Commitment to customer service

One of the pillars of Shingle Inn's success-to-date is our ongoing commitment to exceeding customer's expectations.

Customer service is the foundation for all other business principles in the food and beverage industry, hence we're looking for franchisees that share this commitment and enjoy interacting with people on a daily basis. Franchisees who are committed to ensuring customers have a memorable experience at Shingle Inn will, in turn, employ and motivate a team equally committed to customer service, ensuring the ongoing success of our brand and network.

Our customer service commitment is derived from our long history as a family company and this key Shingle Inn brand value extends to the support and assistance we provide franchisees as part of our system.